By Marc Weinsweig, Founder, Weinsweig Advisors & Marcus Lyu, Senior Analyst, Palm Tree LLC
Driving sales of a company’s most profitable customers can make the difference between success and distress. To do so, one first must understand how much each customer contributes to the bottom line.
This is not as simple as it sounds in certain industries, such as the aftermarket...
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Marcus Lyu is a senior analyst with Palm Tree LLC. He works on engagements across all lines of the firm’s transaction, transition, and transformation services. Previously, he worked for Deloitte’s business valuation practice and PwC’s risk assurance practice. Lyu holds a bachelor’s degree in business economics from the UCLA and a master’s degree in finance from Simon Business School at the University of Rochester and is a Chartered Financial Analyst (CFA).
Marc Weinsweig is the founder of Weinsweig Advisors and serves in interim C-level positions for companies undergoing transformation. He spent 16 years as a senior managing director at FTI Consulting and director at PwC, as well as 15 years as an adjunct professor in Georgetown University’s MBA program. Weinsweig received his MBA from Carnegie Mellon University and a bachelor's degree from Pennsylvania State University. He is a CPA and a CIRA and is Six Sigma trained.
