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Customer Acquisition and Connection in the Evolving Retail Environment

Customer Acquisition and Connection in the Evolving Retail Environment

According to the U.S. Census Bureau, e-commerce sales (internet shopping and mail order) made up roughly 5.4% of retail sales in October 2000, excluding autos and gas stations.1 That figure has risen steadily and is now close to 21% (Figure 1). Since the dot-com...


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