For our London February event we are delighted to welcome; Professor Chris Bones and James Hammersley CPD

Effective e-commerce is delivered through the capability to locate, acquire, engage, convert and retain customers better than your competitors.  Working with brands – sometimes as part of a turnaround team – examples include BHS, The Economist, O2, Fitness First and Berry Brothers & Rudd.   We have developed a commercially powerful process for getting optimisation into the heart of an organisation.

This session, run by Good Growth founders Chris Bones and James Hammersley, combines case study, comedy and cultural change thinking to explore the seven drivers of a growth organisation:

• Becoming a champion of simplicity
• Searching out for the voice of the customer
• Building hypotheses not theses - and when to spot the difference
• Test and Learn at every stage
• Placing function over form
• Never think you have it right
• Staying ruthlessly commercial

Chris and James are the authors of one of the current top selling e-commerce books, ‘Leading Digital Strategy’. They challenge leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to implement a customer-centric culture that supports multi-channel success

For a business to thrive competitively, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. Business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business.

Drawing on experience in consulting to large complex organizations and primary research with senior executives from leading corporations, Leading Digital Strategy lays out the imperative for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering.

Cost: TMA Members: FREE, Sponsors: £40.00 (after allocated free places), Non-Members: £40.00

To register, please click here.